But it got much worse! A group of Pacific Grove opponents obtained enough verified signatures to put Measure M, a complete ban on STRs in all but the coastal zone and commercial areas, on the November 2018 ballot. MCVRA fought Measure M but on November 6, 2018, Pacific Grove voters chose to give up property rights by passing Measure M. Despite the fact that each of them could be only a divorce, a medical event, or a job loss away from needing to rent their homes, Pacific Grove voters chose to limit STRs to the commercial and coastal zones. See Monterey County Weekly. 160 STRs had to cease by June 1, 2019. Homeowners operating an STR in Pacific Grove without a license are subject to very large fines. See Carmel Pine Cone article.
We are deeply saddened that the anti-STR contingent hurt so many homeowners as well as the local labor force that helps maintain these homes. The City’s budget will also take a hit at a time of looming pension obligations and upcoming capital expenditures on infrastructure improvements like sewers, roads, street lights, and children’s programs like youth recreation, baseball fields, and playgrounds.